What regular guys can take from fashion shows

Whilst looking up men’s fashion trends may seem confusing for the regular guy, it’s actually easy once you know what to look for. Get inspired. 

Article By Guest Writer Gian Reyes - Managing Editor at Wayward Son

isseymiyake

Issey Miyake FW 2015

There were about 140 fashion shows across London, Florence, Milan and Paris dedicated to men’s fashion this month, and many (if not all) fell below the radar of the average guy. We’re not all spectators to the men’s fashion business and to be honest not all men even take the time to check on the latest trends. However, there’s definitely something average style-curious men such as yourself can take away from fashion week.

The first step is to take them for what they are, “They’re trade shows meant for press and buyers to dissect and edit,” says Isabelle Kountoure, fashion director at Wallpaper* magazine, “but what is presented at the shows trickles down to the broader industry and becomes trends that all men inevitably buy into. What we’re wearing reflects where we are in society—that’s what makes the men’s shows so interesting.” 

Mihara Yasuhiro FW 2015

Mihara Yasuhiro FW 2015 

Each collection features around 40 looks so a menswear season can mean roughly 5,500 outfits shown over a period of two weeks. With so many garments on the radar, it may not be as simple as you think to dissect these fashion trends.

However, the catwalk shows are there to give a global vision of trending colour palettes, fabric combinations, different fits and styling ideas. Fashion week has become invaluable to the men’s fashion industry. Katherine Yoo, head of merchandising at online retailer Thecorner.com. “[The shows] are essential in order to understand new moods, through the most iconic pieces,” she says, citing the bomber jacket, reinterpreted in new ways at Kris Van Assche, Marni and Kenzo for spring. 

Balmain FW 2015

Balmain FW 2015 

So how should we look at the shows, should we browse runway pictures online, watch live-streamed shows on brands’ websites? The thing to remember is it’s not just specific garments that identify what will be the hottest looks this season. “Looking at tailoring in runway pictures is the easiest way to identify trends,” says Ms. Kountoure. “Jacket lengths, whether they’re single-breasted or double-breasted, how the trouser is cut—these are tangible indicators of changing trends.” Pay attention to styling, too, she adds. “If you dissect a runway look, you’ll usually end up with several very wearable pieces, which can look more extreme when put together.” 

Yohji Yamamoto FW 2015

Yohji Yamamoto FW 2015 

It’s time to experiment, look for inspiration. Fashion shows won’t be relevant to you if you just want to stick to the same aesthetic. Either way, they “communicate a specific vision and identity through the location, choice of music, the models and their styling” notes Ms. Yoo. These elements can help anyone identify labels with a personality or attitude akin to their own—their “spirit labels”—which provides focus and, ultimately, takes the pain out deciding how to dress.

Check out this handy guide below: 

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Article By Guest Writer Gian Reyes - Managing Editor at Wayward Son